Consumer Websites and Physician Portal

Challenge:
A medical device company wants to recruit physicians and motivate patients to adopt a new procedure. The device, called Essure, represents a paradigm shift within its category, which means that consumers need clear explanation and credible illustration of its basic principle of action. Physicians need clinical data, peer endorsement, and an easy way to complete their didactic training online. Approved in over 35 countries, the product requires a web presence in multiple languages that can be easily updated and maintained.

Solution:
Shepard creates a 15 language global web presence. Using easy-to-understand Flash animation of the procedure and testimonials from actual patients, the content resonates deeply with consumers. A locator tools allows patients to easily find a public hospital or qualified physician within their region. A password-protected physician portal provides doctors and their staff with the frequently updated content about the procedure, reimbursement information, and practice management advice. An elegant content management system allows brand managers to alter content and fine-tune the layout of the site.